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Casos
Individuales |
Kwality
Wall's Softy Programme
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We constantly work towards providing solutions to the
meet the varied requirements of our clients and help them outsmart
the competition.
Hindustan Lever Limited (HLL), Indian subsidiary of Unilever Plc, is the largest FMCG company in the
country, with a turnover of Rs.114 billion. The company’s business sprawls from personal and household
care products to foods, beverages, specialty chemicals and animal feeds. The company has a
dominating market share in most categories that it operates in such as toilet soaps, detergents,
skincare, hair care, color cosmetics, etc. It is also the leading player in food products such as branded
packaged tea, coffee, ice cream and other culinary products in India.
HLL introduced
Kwality Wall's Softy Ice Cream range in the year 2000. Kwality Wall's
is the leading ice cream brand in India. The objective
was to target all consumer segments covering all social and economic groups
and to provide them with a superior quality, hygienic, soft and creamy ice cream,
that is easily accessible at a very affordable price of just Rs. 5
(US
$ 0.1)
HLL was looking for an organization that
could understand its specific needs and provide top quality sugar
cone manufacturing equipment for its various centres across India.
With a design process
that has evolved over time to ensure maximum performance and
efficiency alongwith a presence in the major cities across India, R&D
was everything HLL asked for. We provided
them with top class machines to
manufacture high quality cones for their Softy ice-cream and helped HLL gain cost efficiency and higher profitability.
Today
R&D Engineers is the only approved Indian cone machine supplier for the
Kwality Wall's Softy Program providing machines for all their majors centres across India.
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